Corporate Music - How to Compose with no Soul
In this video I explore how corporatism produces soulless music, some of which is amusingly awful! I also explore how tech and oil companies with dubious business practices use music as part of propaganda campaigns to convince the public that they support ecological activism. With some music theory thrown in along the way, I also compose a few kinds of different corporate styles to show the various tropes that exist. Some of it is blundering nonsense. Some of it is a little more sinister. All of it is garbage. Enjoy!
The music in this video
The music during the section about Tottenham Hale Station & Theodor Adorno was written by:
Other music was contributed by
Liam Taylor (Monster Trucks)
& David Bruce (Ukulele)
All other music in this video was written by me (apart from very short snippets of music heard in the clips for Audi, IBM and Apple)
Thanks to Jonathan Lee (Pentameron) for providing much better subtitles than mine. Really appreciate the work and I've learned a lot about how to do it properly.
An introduction to Adorno:
Adorno: A Critical Introduction - Simon Jarvis, 1998
History & Class Consciousness, Georg Lukacs, 1923
Dialectic of Enlightenment - Adorno, Theodor, 1944