YouTubers have to declare ads. Why doesn't anyone else?

15 feb 2021
2 881 475 visningar

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
SEworld declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SEworld titles have to be short and catchy!

    Tom ScottTom Scott25 dagar sedan
    • Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

      Frederic WielingerFrederic Wielinger21 timme sedan
    • You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact SEworld that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

      Mr KiyoshiMr Kiyoshi4 dagar sedan
    • The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

      95rav95rav5 dagar sedan
    • Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

      This Guy Roll NeedsThis Guy Roll Needs5 dagar sedan
    • What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

      Jonathan CorbettJonathan Corbett5 dagar sedan
  • 20:03 what you all came for

    NYANUARNYANUAR52 minuter sedan
  • Even you made a joke about asbestos, you should be careful of how stupid humankind is. Maybe someone clips out the part and use it as away to troll people and some poor family goes there and gets sick. You could be hold accountable. Like how many stand up comedians repeat the frase "It is a joke" because a person will rather blame someone else instead of realizing it was thier own fault. Remember that someone might find this really offensiv in 10 years or maybe tomorrow and will try to end your creative way to explain how stuff works. And that is why you have these obvious This is an ad or sponser stuff. Anyway keep up the entertaining , you are doing it well

    Hat to a kittenHat to a kittenTimme sedan
  • i got an ad of a dude talking about a product and i thought that was part of the video

    mochi lochimochi lochi5 timmar sedan
  • jeez i love reaction channel tom

    neondroolzneondroolz6 timmar sedan
  • Wait broadcast television can't curse between 6a to 10p? So that's why the political news channels are boring

    RedXWasHereRedXWasHere6 timmar sedan
  • this video is not sponsor by raid shadow legends

    soulminsoulmin7 timmar sedan
  • Americans really just think saying brand names is humour?

    May NyanMay Nyan8 timmar sedan
  • Play with the same rules? Journalists, reporters, musicians, influencers, reality-tv stars, Disney, actors... all the same rules? Bad idea.

    OhNoNotFrankOhNoNotFrank10 timmar sedan
  • did you know that bad guys in movies never have I-phones cause it looks bad?

    Joris GeleijnsJoris Geleijns12 timmar sedan
  • no visible ads

    Beamy BreezyBeamy Breezy13 timmar sedan
  • This video: exists Verified SEworldrs: allow us to introduce ourselves

    Lamarr The HeadcrabLamarr The Headcrab13 timmar sedan
  • One of the best you have done. Imoo. How do you managed to explain this so easy. 👍

    Andy PollardAndy Pollard14 timmar sedan
  • The sore reindeer initially correct because bush conspicuously drown down a big otter. observant, frequent stretch

    Bilal AhmedBilal Ahmed14 timmar sedan
  • That's how economic slaves are treated in all aspects of life.

    A. JayA. Jay15 timmar sedan
  • how much money does the industry have to bribe politicians is the difference. are you a millionaire? no? so you have to declare your ads.

    EvelynNdenialEvelynNdenial15 timmar sedan
  • Yep, we Germany don't have as much advertisement problems. Except for politics... xD A working lobby register is currently under discussion :)

    SkorpSkorp17 timmar sedan
  • My god I want a subway now

    LucyLucy17 timmar sedan
  • If 0 is the perfect number, America is at 10 moving towards 0, Britain is at -10 moving towards 0. We want similar things but are working towards the middle from separate directions.

    Chill BroChill Bro18 timmar sedan
  • I hate how I'm always trying to me sold something I hate jt

    GlitterBot 5000GlitterBot 500019 timmar sedan
  • Are the white cliffs of dover product placement while talking about the strengths of living in the UK?

    Frazer KirkmanFrazer Kirkman19 timmar sedan
  • “It’s time to play is this an adver-“ “USAA!!!”

    Max AlbertsonMax Albertson19 timmar sedan
  • Idk why but "if this glamorizes vaping, I have failed" is so funny to me

    Peter MarsellaPeter Marsella20 timmar sedan
  • Tom Scott is a very ethical AI.

    Robbie B.Robbie B.21 timme sedan
  • Question to 8:55 When I post a selfi of me with a Gucci Shirt and hold up both thumbs, is this a Productplacement

    Frederic WielingerFrederic Wielinger21 timme sedan
  • Wait wait. If you post a music video with product placement then does it fall under FTV guidance for ad placement?

    TheKamiBunnyTheKamiBunny22 timmar sedan
  • Wow, that was a great video, but before we get to my comment, have you heard about Raid : Shadow legends

    Neltharak ArudinNeltharak Arudin22 timmar sedan
  • that react video was amazing

    Thomas CaswellThomas Caswell23 timmar sedan
  • FYI in several countries in EU this has been adressed and now in TV series and movies at the moment where product placement happens need to showe specialized message ("product placement" etc.).

    JānisJānisDag sedan
  • In some countries tv series have to declare there is product placement for example

    OOD2021OOD2021Dag sedan
  • Another case of lawyers destroying society.

    j gj gDag sedan
  • nice video, cleared up a lot of what i thought on this

    Big TrickyBig TrickyDag sedan
  • Liked the video as soon as Tom ripped into SEworldrs that promote predatory mobile games

    SeRgEaNt RaNdOmSeRgEaNt RaNdOmDag sedan
  • This video made me unsubscribe.

    Burken ProductionsBurken ProductionsDag sedan
  • I watch Techmoan and VWestlife and they review electronic devices. The products are usually not sponsored and their videos are not affected (unless there is copyrighted music).

    Sheng HeSheng HeDag sedan
  • This comment is NOT sponsored, and it should be. Because I'm broke AF

    Uki MalefuUki MalefuDag sedan
  • TV is SO Boomer!

    Shawn PShawn PDag sedan
  • yes, but they don't have to do it at the beginning of their video, they can get to the point if they want to and save their ads for the end, or else they look like they are just doing it for the ad sponsors and not for their viewers at all

    Cryptix FTWCryptix FTWDag sedan
  • The elegant pin preclinically amuse because ounce consequentially curve beside a fortunate mine. noxious, caring turnover

    John NugentJohn NugentDag sedan
  • Interesting how subtle placements can effect sales. This was clearly not a advert for subway yet I saw that one bit and am now hungry for a sub :)

    jp kellermanjp kellermanDag sedan
  • "Threatening senior politicians" That's a bit terrifying... The new guys can get scared off without repercussions, huh?

    bowen voowybowen voowyDag sedan
  • Lie to sell a product can be understood as breaking a contract. I give you money, you give me something that does a specific action, it’s a contract. If what you promised me didn’t do what you said it does, than you lied and broke the informal contract we done. So even if freedom of speech is absolute, lie to sell something under these circumstance is not juridically correct.

    walter soareswalter soaresDag sedan
    • Oh dear I love how the majority of the comments talk about the Ads that appeared at a very specific part.

      bowen voowybowen voowyDag sedan
  • thank you for leaving the vape choke in.

    James NotmyLastNameJames NotmyLastNameDag sedan
  • "Don't vape, kids" -Tom Scott, 2021 (colourized)

    MrGermandeutschMrGermandeutschDag sedan
  • 9:37 Did Apple pay you to say that?

    dsp4dsp4Dag sedan
  • Actually when I was in my teens and I realised the newspaper wasn't buying the cars in the test drives, I abandoned ever wanting to buy a car.

    MultiCappieMultiCappieDag sedan
  • ill be honest this is probably my favorite episode yet.

    Oli MinionOli MinionDag sedan
  • The numerous capricorn intraspecifically cure because poison consquentially rescue following a kindhearted owner. alike, tough holiday

    Thomasina FeuchtThomasina FeuchtDag sedan
  • Liked instantly after that amazing top satire at the beginning -- just top tier

    Lil RickLil RickDag sedan
  • Pet peeve of mine. Thanks for putting the spotlight on it. I hope it brings discussion and opinion everywhere.

    Petter KällmanPetter KällmanDag sedan
  • Us constitition: pls not step on freedom of speech McCarthy: how bout i do anyways

    B AB ADag sedan
  • Tom, why is your greenscreen Evan Edinger's bedroom?

    negomistarnegomistarDag sedan
  • I think inciting imminent lawless action might actually be protected now

    Thick_propheTThick_propheTDag sedan
  • Didnt essentially everyone drive around in a volkswagen in jurassic parc new world or another one

    B AB ADag sedan
  • 12:28 Your gameshow ideas are getting weird! 😀

    épinards & caramelépinards & caramelDag sedan
  • 9:54 Ouch, that burn. To be fair the clip is ridiculous.

    épinards & caramelépinards & caramelDag sedan
  • We need sponsored content to be 100% banned from SEworld/Instagram/TikTok and all the other ones. Adsense is more than enough to make a liveable wage.

    LagavulinMTGLagavulinMTGDag sedan
  • *_Oh dear_* I love how the majority of the comments talk about the Ads that appeared at a very specific part.

    MrGermandeutschMrGermandeutschDag sedan
  • I wish the BBC and American had rules like that today... I can't stand brand control...

    LagavulinMTGLagavulinMTGDag sedan
  • They're still making Ant and Dec's Chavurday Night Takeaway?! Jesus! ITV really is grim haha

    Bille994Bille994Dag sedan
  • How's about just always assume you're being advertised to.

    Wendy GWendy GDag sedan
  • 11:41 *COUGH*

    Gibbon 27Gibbon 27Dag sedan
  • Well because you DONT need to do money from it :) They need to do. Today's technology allows you if you have some skills of creating content, to make money. Apparently only some people have this right :)

    SZ3R0SZ3R0Dag sedan
  • I just realised there's no link for merch. "Asbestos Land - 100% Safe!" should absolutely be on some merch I can buy!

    Locke PinderLocke PinderDag sedan
  • The best ads on SEworld are when the creator does a creative ad while subtly insulting the sponsorship.

    Misanthropic Servitor of MarsMisanthropic Servitor of MarsDag sedan
  • Sounds like a YOU problem

    Pilbo MagsPilbo MagsDag sedan
  • The far buzzard ultimately sip because territory unknowingly place minus a whispering feather. null, interesting sale

    김경호김경호Dag sedan
  • Never thought I’d see gucci gang in a tom scott video

    Nerd_ Guy_LolNerd_ Guy_LolDag sedan
  • theres a law for the rich and a law for the poor

    stephen hartleystephen hartleyDag sedan
  • What you're saying depends on the country. It's not just SEworld. In Turkey for example it will say, "This TV serie has product placement" before that TV serie starts and they promote something like a drink or something else.

    oneeoneeDag sedan
  • lmao lorraine's tax evasion

    Unimportant AccountUnimportant AccountDag sedan
  • I wonder what Tom Scott is like offscreen. Maybe a douche. Probably not tho

    Christophe BeaulieuChristophe BeaulieuDag sedan

    Osama AliOsama Ali2 dagar sedan
  • The scary comb grossly stop because carriage partially fire inside a cheap house. rural, bashful walk

    majesticmajestic2 dagar sedan
  • The angry person intralysosomally print because cloth family found but a embarrassed pamphlet. accidental, boring mechanic

    Majed MarjiMajed Marji2 dagar sedan
  • There was an ad before this video.

    KingIsulgardKingIsulgard2 dagar sedan
  • Is no-one going to talk about that awful dubbing at 10:39? They explicitly put it in there afterwards.

    SaratoSarato2 dagar sedan
  • “Disguised Gambling Game” yes xD

    Caerys NyxCaerys Nyx2 dagar sedan
  • i straight up thought that bit in the beginning was a sponsor and was all mad that my sponsorblock plugin didn't do anything.

    jon sacbibitjon sacbibit2 dagar sedan
  • Tom being off centre is so powerful

    Jamie_JDJamie_JD2 dagar sedan
  • I disagree with one point that the viewer won’t be able to discern between a paid name drop or a natural one. I think the strong arm of a money paying company is very often noticeable.

    Butter BitchButter Bitch2 dagar sedan
  • 2k dislikes dang you guys really dont like vaping

    JOZOPOJOZOPO2 dagar sedan
  • One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

    matmat2 dagar sedan
  • Tom's becoming old

    「CELLO KID」「CELLO KID」2 dagar sedan
  • It’s time to play is this an advert **ad plays***

    Molly EckMolly Eck2 dagar sedan
  • SEworldrs have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

    MsuniMsuni2 dagar sedan
    • The BBC are always advertis

      hen kohen ko2 dagar sedan
  • The difference is they're big, your small.

    Punished_Punished_2 dagar sedan
    • "It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

      hen kohen ko2 dagar sedan
  • the words 'probably isn't' shouldn't exist in rules.

    Frostbyt3z GamingFrostbyt3z Gaming2 dagar sedan
  • why em see ay?

    KenessKeness2 dagar sedan
  • We should just have no regulations

    Toad BoyToad Boy2 dagar sedan
  • Fantastic content.

    theshadowknowstheshadowknows2 dagar sedan
  • Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

    David FisherDavid Fisher2 dagar sedan
  • "Is this an ad?" *SEworld plays ad*

    Mak YukiMak Yuki2 dagar sedan
  • Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to SEworld? Or do they do it??

    Vijay ParthasarathyVijay Parthasarathy2 dagar sedan
  • I agree...

    Why We Love FilmWhy We Love Film2 dagar sedan
  • In a movie I saw maby an ad of Yankee Candle

    SmikZeroYTSmikZeroYT2 dagar sedan
  • The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account

    Stephany GallegoStephany Gallego2 dagar sedan
  • 11:46 you're welcome

    Luca ZifferblätterLuca Zifferblätter3 dagar sedan
  • As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".

    Luca ZifferblätterLuca Zifferblätter3 dagar sedan
    • what happens?!

      Jded _404Jded _4042 dagar sedan
  • BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know

    Peter MurphyPeter Murphy3 dagar sedan
    • SEworld playing mommy again sick of these nonces

      Peter MurphyPeter Murphy3 dagar sedan