How Mercedes-Benz Is Losing Its Prestige Image

6 apr 2021
1 497 611 visningar

Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
» Subscribe to CNBC:
» Subscribe to CNBC TV:
» Subscribe to CNBC Classic:
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news:
Follow CNBC on LinkedIn:
Follow CNBC News on Facebook:
Follow CNBC News on Twitter:
Follow CNBC News on Instagram:
How Mercedes-Benz Is Losing Its Prestige Image

  • Who researched for this content? Who approved this without industry expert's consultance? Do they even know how F1 works or how much influence Mercedes has on it?

    Zubayer Islam RezoanZubayer Islam RezoanTimme sedan
  • the name already predicted its destiny

    Eric PhamEric Pham3 timmar sedan
  • The “affordable” Mercedes car is where they began to fall off.

    Christian MunozChristian Munoz3 timmar sedan
  • If CNBC did this, then imagine what the hillbillys at FOX do lmao

    Bo NunezBo Nunez3 timmar sedan
  • Mercedes, The Best or Nothing is going to stay the same!

    Bo NunezBo Nunez3 timmar sedan
  • Today’s Mercedes-Benz cars are nowhere near as good as those in the 80’s. I’ve been to Mercedes show rooms in recent years and they really lack luxury. The interiors look plasticky and the systems controls are not intuitive. The graphs are difficult to read. I’ve also read about reliability issues. All that together has put me off buying one despite having a very positive opinion of the brand.

    V RV R5 timmar sedan
  • I recently just started investing in bitcoin when I learnt it was $60000 through the help of AUTOMATE and just an hour ago I got a profit of $9000 into my wallet

    Ballai MoidBallai Moid5 timmar sedan
  • 😂😬

    Zippy ZapZippy Zap5 timmar sedan
  • Nice video.

    Alparslan KorkmazAlparslan Korkmaz5 timmar sedan
  • It's also a long history with Nazi Germany.

    Adam StrykerAdam Stryker10 timmar sedan
  • In south Africa there are everywhere and are known to be very unreliable with very poor build quality.

    dlf restorationdlf restoration12 timmar sedan
  • Not a single word or sentence in this video confirms the title 😒

    Volt 101Volt 10113 timmar sedan
  • Clearly they isn't you have a problem with your statics. See how they are doing in F1 and their cars stands still as one of the best.

    nakul singhnakul singh14 timmar sedan
  • It is becoming garbage

    Victor KingVictor King16 timmar sedan
  • Liberal media plugging electric cars.

    Mike PerryMike Perry16 timmar sedan
  • The new adage is, "If you can't afford a new (insert Mercedes, BMW, or Audi), you certainly can't afford a used (insert Mercedes, BMW, or Audi). Tesla is starting to lose its allure too. Try finding parts for a Tesla. All of these cars seem to have problems with electric actuators that are used for door handles and trunk lids. The best engineering is taking things away until there is just the simplest device to get the job done. No thank you exotic cars, I can open a door with a simple latch mechanism all by myself. I will stay with low end Toyotas that are reliable and go 400K miles. Did you ever notice that really rich people like Bill Gates and Warren Buffet have been driving low prestige cars for decades? They have other things do do will their money besides spend it on cars. Another example is Bill Clinton using a cheap plastic watch rather than wearing a Rolex.

    LandwyLandwy16 timmar sedan
  • Uhhh... is this just a wishful thought from CNBC??

    Johnathan WatersJohnathan Waters17 timmar sedan
  • I work there and it’s bad

    Imlooking 4-work-atmImlooking 4-work-atm17 timmar sedan
  • Mercedes is garbage. You can a cheap 30k benz fall apart junk. But at least you can say you have a benz.

    Colton85Colton8517 timmar sedan
  • Nice click bait

    First LastFirst Last18 timmar sedan
  • Mercedes is sure losing it's build quality(interior) but i'm not sure about it's prestige image.

    JoltonJolton18 timmar sedan
  • German made car are garbage today as they make poorly made cars, low quality, cheap parts. If they have half a brain 🧠 they should follow Toyota who make great quality vehicles that will last forever. German made vehicles in the past where great but today over priced garbage 🗑. Very poor quality, constantly breaking down, over priced parts, garbage 🗑, too busy cutting cost so CEO can get richer.

    R SchR Sch18 timmar sedan
  • The people that lease or buy a Tesla don't know a good car if it ran over them. The Tesla is purely a image car from a car company with the worst build quality on the market. The only advantage electric cars offer is maintenance costs, until batteries fail. Electric cars are only 2 percent of US sales. It will take a drastic reduction in charge time, charge range, charge Infrastructure and battery life to make electric powered vehicles take over the market. Electrical production can't handle a huge surge in demand unless solar and wind power take giant strides as well. Someday, but we aren't there yet.

    Bert KanneBert Kanne20 timmar sedan
  • Always amazes me that the brand still has fans given the spotty reliability, insane parts pricing and a consistently poor dealership experience based on the two three-star money pits that I have owned.

    Andy BAndy B20 timmar sedan
  • So they just take the depreciation hits head on all the time? I guess it works if they have money to waste constantly.

    Mystery BuyerMystery Buyer20 timmar sedan
  • "Endless moneypits"

    Hardcore GYMHardcore GYM21 timme sedan
  • No it is true in many ways. Mercedes Uses Renault, Peugeot And Citroen Engines in many if their lower models. Imagine paying for a mercedes and it's not even a mercedes under the bonnet

    MandemStudiosMandemStudios22 timmar sedan
  • Reason they don't want to bring electric cars to U.S is because Americans are too Broke to buy one lol

    Mansour Killuminati 101Mansour Killuminati 101Dag sedan
  • This is an embarrassingly poor video. Better title: "How NBC is losing its prestige."

    Dan StiurcaDan StiurcaDag sedan
  • It’s losing anything. What are you talking about

    ReemsReemsDag sedan
  • Oh, I thought it was Bmw that was losing it's image.

    Peter TingleyPeter TingleyDag sedan
  • making pathetic vehicles?

    neitherlinkneitherlinkDag sedan
  • how poorly researched is this video??

    Symmetric 69Symmetric 69Dag sedan
  • Mercedes make some of the worst luxury vehicles in the market. They are absolutely gorgeous and beautiful. But, unless you want to spend $500 for an oil change And have the car in the shop as nearly as much as you drive it on the road, Do not buy one. Modern German brands have decreased in reliability considerably in the last two decades.

    Commander ShepardCommander ShepardDag sedan
    • No, Mercedes makes some of the best luxury vechiles on the market. Most people that buy/lease new luxury cars don’t keep them for more than 3-6 years. There is more to a car than just reliability. Just look at the interiors of the E class, S class and EQS and tell me what is “bad”.

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
  • After the 10min MB commercial they get to the 2020 sales graph in the US -AND THEY LEAVE OUT TESLA! I don't know the exact numbers, but I am absolutely certain that in 2020 Tesla perched atop the luxury sales charts and took a dump on all the old established brands. As such, this video is a complete failure. Separating the EV market and then showing 2019 as "the latest numbers available" reinforces the ineptitude. Luxury is a price point, and it is going electric, immediately, by regulation. If MB expects to retain its "Prestige" it needs to stop pointing to the past and show how it has made the transition to the latest technology without screwing up.

    skyakskyakDag sedan
  • People who just spent 60k on their Mercedes: 😳🤬

    ce183ce183Dag sedan
    • what’s wrong with that? They make amazing luxury cars

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
  • They made gas chambers for the third reich and paid to have it removed from the internet. Also I worked for them and they treat employees pretty good overall. If you’re working in Europe American shops not so much .

    Charles Lee RayCharles Lee RayDag sedan
  • challenges... from tesla?? lmao no

    NoriNoriDag sedan
  • Mercedes has been ”americanized”.......and that has contributed to it’s demise

    Erhard VogtsErhard VogtsDag sedan
  • Yeah... i just ordered a cla 250 AWD 👀😍

    Luka MilicLuka MilicDag sedan
  • CNBC is a joke.....

    soumadeep khansoumadeep khanDag sedan
  • Pure manipulation. All all worried about the fact that vw or mercedes will lead the ev industry also. Look at how manny models have Mercedes and compare with Tesla.. same engine can be put on every car. No comparison needed here

    Ca HCa HDag sedan
  • Crazy video. Title and the content doesn’t match.

    Althaf AhamedAlthaf AhamedDag sedan
  • Its also the brand known in Europa as a car that's rust a lot.. really a lot

    EL GeeEL GeeDag sedan
    • Excuse me? In Europe, Mercedes-Benz is known for the fact that these cars do not rust. Mercedes-Benz cars have a high resale value in Europe because they use steels that do not rust.

      Andreas BerniAndreas Berni22 timmar sedan
  • I strongly don't agree / believe this information

    s sunils sunilDag sedan
  • TL; DR : Mercedes is going to be Nokia in Tesla's story of becoming Apple.

  • its because lal the cars are bubbly and ugly and blocky

    wah panda1wah panda1Dag sedan
  • Mercedes-Benz is greatest car brand except its fake exhaust at the rear representing stupidity

    Raja vikram varmaRaja vikram varmaDag sedan
  • Mercedes not losing its prestige but it's evolving backwards.

    HACKD 69HACKD 69Dag sedan
  • The days when Mercedes make elegant , ever green design , with star logo on bonnet top is not seen anymore. All the new design coming out is just trying to look sporty and such ugly profile for anyone taste . Other luxury brands are chasing up and some of their features and engineering are way ahead of Mercedes. Example , Genesis, Volvo, However, Lexus engineering are old school not much wow factors to shout about. Mercedes engineering and design from the 1960s till before 1990 are the best iconic Mercedes. Which I like very much till today . Modern Mercedes looks more like buying a Toyota or Honda and does not stand out much from the crowd

    Kon SenKon SenDag sedan
  • Who sponsered this video? China? I mean this is pure opinion and slander

    luca hoetluca hoetDag sedan
  • CNBC, who are you to understand what the world thinks about Mercedes? Why this bias? Why ?

    Seb worldSeb worldDag sedan
  • I got CXNTS 🤣🤣

    RapidFire Muzik™RapidFire Muzik™Dag sedan
  • Future is Electric

    Nandhukrishna TMNandhukrishna TMDag sedan
  • Mercedes are known to always break down and have endless expensive sensors to replace. Total crap.

    Mystery BuyerMystery BuyerDag sedan
    • There is more to a car than just reliability. Most people that buy/lease new luxury cars don’t keep them for more than 3-6 years

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
  • How CNBC lost it's audience

    Daniel ElfassyDaniel ElfassyDag sedan
  • To many blacks

    J HunterJ HunterDag sedan
  • Mercedes lost it's prestige image years ago when they released the CLA junk, and subsequent GLA and GLC which are the most hideous vehicles ever made.

    Samuel ArnoldSamuel ArnoldDag sedan
  • Almost anyone can have a Merc now, due to PCP. And particularly in the lawless adjacent town next to me, that means a 90% chance it's being driven by a foreign-descent drug dealer. The association is repellent. I wouldn't touch one with a barge pole, unless it was a 30 year old classic.

    Hunc HancHocHunc HancHocDag sedan
  • Buy Tesla

    kameel28kameel28Dag sedan
  • U sure about you this ? My slk is a monster just like the first day I got it

    ParsCASTParsCASTDag sedan
  • Tesla is pathetic car. They just have batteries.... Nothing else. Pathetic material quality.

    yousaf khanyousaf khanDag sedan
  • مساء الخير

    Mohamed EssaidiMohamed Essaidi2 dagar sedan
  • Van's are rust buckets... German engineering has gone downhill .... it's all about breaking parts and making money ... full stop

    Jonner O'neillJonner O'neill2 dagar sedan
  • Very fair (?) review. You didn't mention NIO which sell in the same luxury level. But you remembered Li Auto.. Which is part electric. NIO should be kept a secret from public.? 😱 👎

  • That new shape they are shifting their SUV’s to make them look like Toyota rav-4’s. They need to return to what made Mercedes stand out as a Mercedes.

    Juan Figueroa-ServilleJuan Figueroa-Serville2 dagar sedan
  • My name is Alex and I do not agree wirh this opinion piece.

    Alex Carpe DiemAlex Carpe Diem2 dagar sedan
  • Stupid content. cnbc has lost its prestige.

    Abhi AbhiAbhi Abhi2 dagar sedan
  • Has a Mercedes ever been top of the reliability surveys? Often with BMW down near the bottom. Two year old cars now cost more to maintain than their value.

    Colin OsborneColin Osborne2 dagar sedan
    • They are reliable for the first 5,6 years and most people that buy/lease new luxury cars don’t keep them for more than that. Back in the 80s and 90s Mercedes was the most reliable brand btw.

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
  • bmw isnt competition anymore they’re doing worse

    IncanismIncanism2 dagar sedan
  • LoL do you even know how many Constructor championships Mercedes AMG has won?

    The WebheadGT.The WebheadGT.2 dagar sedan
  • This feature has no impact! Merely click bait. Mercedes: "The Best or Nothing"

    mbugua gakumbugua gaku2 dagar sedan
  • Loosing? They lost in in the 90s. When they started making cheap plastic overly computerized cars. I need a reliable car not a 32 inch TV on my dash!

    Richard P vancouverRichard P vancouver2 dagar sedan
    • Mercedes just doesn’t make cars for you. Some people want all the modern technology and performance. and reliability doesn’t matter to them because they lease them for 3 years and move on.

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
  • I am pretty sure there is CNBC reporter from Würzburg whenever Germany is discussed shot from Würzburg emerges

    Fowad AhmedFowad Ahmed2 dagar sedan
  • No it is not

    Rujo OnyeRujo Onye2 dagar sedan
  • What a click bait title.

    Francesca PowellFrancesca Powell2 dagar sedan
  • Super click bait title..

    Abhishek VermaAbhishek Verma2 dagar sedan
  • One thing is sure:If Tesla and some chinese did it,Germans will make it twice better

    Abil MukajAbil Mukaj2 dagar sedan
  • Mercedes along with all traditional automakers are losing there prestige- Once it was Cadillac, then Lincoln, then Mercedes and BMW. Now it’s the era of Tesla and others who are still relatively unknown but one day will be. Companies have life spans and companies also have eras in which they are more dominant than others. Mercedes, Cadillac, Lincoln - they will all live on into the future but yes, the days of the S500 being the “best it nothing” - those days are definitely numbered.

    Griffin GrabowGriffin Grabow2 dagar sedan
  • In the Sino-British joint statement in Hong Kong, the CCP said that it was an outdated contract that wastes paper. Hong Kong has become an ordinary city in China, so Hong Kong dollar foreign exchange has also been completely controlled. The Sino-US Joint Communiqué must also become waste paper. If the United States does not wake up and thinks about interests, it will cause the entire United States to collapse because of interests. See what happened to Jack Ma? Can American businessmen escape? Can the American media businessmen who make money with the CCP finally escape?

    La HoLa Ho2 dagar sedan
  • I own one...... they used to be a 20yr car but now it is a car to get rid of after the warranty is done.

    James DrummondJames Drummond2 dagar sedan
  • 3:32 that's it

    Sirish GiSirish Gi2 dagar sedan
  • How is Mercedes-Benz loosing their prestigious image? They are over priced and unreliable, that's it. I'm in the "younger buyer" category they speak of and I found a couple of the "lower priced" models they were offering very interesting at one point and I'd have bought a Mercedes if I though they were worth the money but in my opinion they're not anymore.

    Hunts By ChainsawHunts By Chainsaw2 dagar sedan
    • Some people like to say millennials are killing the car and I disagree. Auto manufacturers are killing the car with their throw away car business models and pragmatic pricing.

      Hunts By ChainsawHunts By ChainsawDag sedan
    • @Kristiāns Ozoliņš. Yes I understand that. The problem with manufacturers building that notion into their business plans is in the long term people begin to notice the manufacturers are building throw away cars. First resale values tank then new sales follow as they slowly devalue their brand with inferior products. In my opinion this phenomenon is happening at all North America auto manufacturers, they've decided to make the minimum viable product only ever offering the minimum they can to justify the exorbitant prices they want to attach to the vehicle with little consideration to value and no consideration to long term reliability.

      Hunts By ChainsawHunts By ChainsawDag sedan
    • People that buy/lease new luxury cars don’t really care about reliability because they don’t keep them for more than 3-6 years

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
  • This dude doesn't know the models correctly and he does incorrect comparisons

    John H.John H.2 dagar sedan
  • Will never buy Benz/BMWs even though I can afford them. It’s good for showing off that’s why so many lease them in America.

    P DieP Die2 dagar sedan
    • @Kristiāns Ozoliņš exactly! If we’re talking about those factors you mentioned which most people don’t really care these days then yes they’re more fancy. People want tough reliable luxury cars that are low-cost to maintain. The future is Japanese cars!

      P DieP DieDag sedan
    • @P Die Lexus is a joke compared to the Germans. Most people that buy/lease new cars don’t keep them for more than 3-6 years so long-term reliability isn’t that important. If we’re talking about performance, handling, tech, luxury features, styling then Mercedea and BMW are the best (aside from supercar companies)

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
    • @Kristiāns Ozoliņš best? I don’t think so. but it’s true MB and BMW Make the most unreliable luxury cars that break all the time and cost a lot to maintain. Lexus💯

      P DieP DieDag sedan
    • Well actually both Benz and BMW make the best luxury cars in the world

      Kristiāns OzoliņšKristiāns OzoliņšDag sedan
  • Misleading title

    Samer MSamer M2 dagar sedan
  • My motor car is a very expensive Asking Martin. I like to drive it around town and watch men drool down the front of their pants.

    quartytypoquartytypo2 dagar sedan
  • They’re just fleet cars now

    James PoppletonJames Poppleton2 dagar sedan
  • German cars🔥

    imamoodyboiimamoodyboi2 dagar sedan
  • Cheap plastic and bmws are more powerful

    BM VABM VA2 dagar sedan
  • I think all prestige cars will struggle in the transition to electric. I’ve gone half way with a BMW hybrid and can only get 12 miles on one charge on the cold (batteries struggle in cold weather) can’t wait to get rid of it and get a Tesla. If I get a diesel car, the re-sale value will fall through the floor after the corrupt UK government of all new cars in the UK after 2030

    TrigTrig2 dagar sedan
  • “C Class, S Class and the full sized E Class”?? did I hear correctly?

    Omer ImtiazOmer Imtiaz3 dagar sedan
    • Yep, C Class = C class citizen and the S = Super C Class Citizen!

      jeffery Yoderjeffery Yoder3 dagar sedan
  • I call BS, Mercedes' image is intact.

    Mohit SinghMohit Singh3 dagar sedan
    • Just google, "German taxi cab drivers refuse to drive MB"

      jeffery Yoderjeffery Yoder3 dagar sedan
  • Is it tho? Lol

    klo schuesselklo schuessel3 dagar sedan
  • If their Nazis roots and war crimes didn’t tarnish them as a company, I doubt EV will. It is probably best known from its use by high-ranking Reich officials before and during World War II, including Adolf Hitler, Hermann Göring, Heinrich Himmler and Reinhard Heydrich, as captured in archival footage.

    Jose RamireZJose RamireZ3 dagar sedan
  • this video was reuploaded everyone just wanna waste your time

    greg gregorichgreg gregorich3 dagar sedan
  • Volvo as a luxury vehicle?

    Johan SJohan S3 dagar sedan
  • Bentley, rolls royce, lambo, Aston martin, all GERMAN BRANDS!!!

    Carpf4n4ticCarpf4n4tic3 dagar sedan
    • @jeffery Yoder all owned by germans now. Its origin is english.

      Carpf4n4ticCarpf4n4tic3 dagar sedan
    • Rolls Royce??? I beg your grey poupon bit isn't that English?

      jeffery Yoderjeffery Yoder3 dagar sedan
  • The elephant 🐘 in the room is very obvious in the US Market. This sigma was on Cadillac heavy, and BMW ( the 7 series in particular) , now it rests firmly with Benz.....not going to spell it out, but y’all already know ◼️

    illinoisphilillinoisphil3 dagar sedan
  • Cant u see eq variants.... plz mislead ok.... really bad

    SACHU SSACHU S3 dagar sedan